“The best ideas come as jokes. Make your thinking as funny as possible.” - David Ogilvy
“A civil servant doesn't make jokes” - Eugene Ionesco
“A joke is not a thing but a process, a trick you play on the listener's mind. You start him off toward a plausible goal, and then by a sudden twist you land him nowhere at all or just where he didn't expect to go.” - Max Eastman
Had any unexpected laughter today?
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